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Last Updated: November 3, 2025

Our Commitment To Privacy

Your privacy is important to us at Ethos Preparedness. This Privacy Policy explains how we collect, use, protect, and share your personal information when you use our website and services. We are committed to transparency and protecting your rights regarding your personal data.

Information We Collect

When you interact with our website, we may collect the following types of personal information:

Information You Provide Directly:

  • Name: Your first and last name
  • Email Address: Your email address for communication purposes
  • Phone Number: Your contact phone number
  • Additional Information: Any other information you voluntarily provide in inquiry forms or messages

Information Collected Automatically:

When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

  • Browser type and version
  • Device information
  • IP address and general location data
  • Pages visited and time spent on our site
  • Referring website or source

How We Use Your Information

We use the personal information we collect for the following purposes:

  • To Respond to Your Inquiries: We use your contact information to respond to your questions, quote requests, and other inquiries
  • To Provide Services: We use your information to deliver the services or materials you have requested
  • To Send Communications: With your consent, we may send you marketing emails, newsletters, or updates about our services
  • To Improve Our Website: We analyze usage data to understand how visitors interact with our site and to improve user experience
  • To Comply with Legal Obligations: We may use your information to comply with applicable laws and regulations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, including:

  • Email Service Providers: When you opt in to our email list, we share your name and email address with our email service provider to send communications on our behalf
  • Analytics Providers: We use analytics platforms to understand website traffic and user behavior
  • Cloud Storage Providers: We may store your information with secure cloud service providers

These service providers are contractually required to protect your information and are prohibited from using it for any purpose other than providing services to us.

Legal Requirements

We may disclose your personal information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders, search warrants)
  • Requests from law enforcement or government agencies
  • Protection of our legal rights or property
  • Prevention of fraud, illegal activity, or threats to physical safety
  • Enforcement of our Terms and Conditions

Business Transfers

In the event that Ethos Preparedness undergoes a business transaction such as a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal information.

Your Privacy Rights

Right to Access

You have the right to request a copy of the personal information we hold about you. We will provide this information in a commonly used electronic format.

Right to Correction

If you believe any information we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.

Right to Deletion

You have the right to request that we delete your personal information, subject to certain legal exceptions (such as when we need to retain information to comply with legal obligations or resolve disputes).

Right to Opt-Out of Marketing

You may opt out of receiving marketing emails from us at any time by:

  • Clicking the "unsubscribe" link at the bottom of any marketing email
  • Contacting us directly using the information provided below

Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your inquiries or requests.

Right to Object or Restrict Processing

You have the right to object to or request that we restrict certain processing of your personal information.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Inquiry Information: We retain contact information from inquiries and quote requests for up to 3 years from your last interaction with us, or until you request deletion
  • Marketing Communications: If you opt in to our email list, we retain your information until you unsubscribe or request deletion
  • Website Analytics: Anonymized analytics data may be retained indefinitely for statistical purposes

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage information.

What Are Cookies? 

Cookies are small data files that a website saves to your browser and stores on your device. They help us "remember" your preferences and enable certain website functionality.

Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings

Managing Cookies

You can control cookies through your browser settings. However, please note that disabling cookies may affect the functionality of our website. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific websites
  • Block all cookies from being set
  • Delete all cookies when you close your browser

Data Security

We take the security of your personal information seriously and have implemented appropriate technical, physical, and administrative safeguards to protect it from unauthorized access, disclosure, alteration, or destruction.

Security Measures Include: 

  • Encryption: We use Secure Socket Layer (SSL) technology to encrypt information transmitted through our website forms
  • Access Controls: We limit access to personal information to employees and contractors who need it to perform their job functions
  • Regular Security Assessments: We regularly review and update our security practices
  • Secure Storage: Personal information is stored on secure servers with restricted access

However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Third Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those external sites. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information as soon as possible.

State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt out of the sale of your personal information (note: we do not sell personal information)
  • The right to non-discrimination for exercising your CCPA rights

Other State Privacy Laws

If you reside in Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have similar rights. Please contact us to exercise these rights.

European Union Residents (GDPR)

If you are located in the European Union or European Economic Area, you have rights under the General Data Protection Regulation (GDPR), including those outlined in the "Your Privacy Rights" section above. Our legal basis for processing your information is typically your consent or our legitimate business interests in responding to your inquiries and providing our services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes to this policy, we will:

  • Update the "Last Updated" date at the top of this page
  • Notify you by email (if you have provided your email address to us)
  • Post a notice on our website homepage

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will respond to all requests within 30 days.

Public Content

Please note that any comments, reviews, or other content you post publicly on our website becomes published content and is not considered personally identifiable information subject to this Privacy Policy. Information you make available in public areas of the website may be seen by others and used to contact you.